A promotional piece introducing the PADI ReActivate program. This is a refresher program for certified divers in which they can quickly brush up on knowledge and skills without having to start from scratch.

An Expository video that interviews the President and CEO of PADI and explores the desire that humans have to explore the world around them. "The ocean still holds a lot of secrets and mystery ... in many respects it's still the earth's final frontier."

Introduction to the Discover Scuba Diving. This was designed to promote the Discover Scuba Diving program to non certified customers. It can viewed in conjunction with the instructional video or as a stand alone piece.

Commercial spot intended to encourage people that have participated in the Discover Scuba Diving to continue their adventure and pursue the full Open Water Diver certification.

Demonstration of digital product. Product was traditionally in print media and is now available in digital. Video depicts the digital content and the benefit of digital interaction only available on the Touch.

Social media video to encourage the concept of scuba diving through humor and facts. Intended for dive shops and retailers to show this to non-certified customers to encourage them to take a scuba diving course. 

Introduction to the Open Water Diver Video, 1 min. 30 sec. This marketing and promotional piece was created to show the viewer how exciting and fulfilling learning to scuba dive can be. Can be viewed as a standalone promotional piece or in conjunction with the training material.

A 30 second clip from the Open Water Diver Video. These transitions introduce the upcoming material for their particular section. Each segment is intended to inform, entertain and excite the student about the upcoming information.

A 30 second clip from the Open Water Diver Video. These transitions introduce the upcoming material for their particular section. Each segment is intended to inform, entertain and excite the student about the upcoming information.